Does structured data improve rankings directly?
Not as a ranking factor, but it earns richer listings and clearer entity understanding, which improves click-through and AI citation.
What is Structured data (JSON-LD)?
Structured data is machine-readable markup, usually JSON-LD using the schema.org vocabulary, that tells search engines and AI assistants exactly what a page is about: a business, a service, a FAQ, or an article.
Google uses it to show rich results such as FAQ dropdowns, star ratings, and business details, and AI answer engines use it to understand entities reliably. It lives in a script tag in the page HTML and is invisible to visitors.
Every page on this site, and every site we build, carries a JSON-LD graph: Organization and WebSite on the root, Service and FAQPage on service pages, and BreadcrumbList everywhere.
Frequently asked questions
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