Studio17Designs

What is Local SEO?

Local SEO is the practice of making a business appear in search results for people in its service area, including the Google Maps pack, by optimising the website, Google Business Profile, and local citations.

For a tradie, clinic, or café, most valuable searches are local: "plumber Bayswater", "physio near me". Winning them depends on a Google Business Profile with accurate details and reviews, a website with location pages and structured data, and consistent name, address, and phone details across directories.

Every website we build ships with the on-site half of local SEO done: metadata, LocalBusiness structured data, location pages where relevant, and fast load times. The Growth and Partner care plans add monthly Google Business Profile tune-ups.

Frequently asked questions

Is local SEO a one-off job?

The on-site foundations are built once. Reviews, posts, and profile updates are ongoing, which is why we include them in care plans.

Let's get your website working for you.

New site, a redesign, or someone to finally look after the one you have. Tell us what you need — we reply within one business day.

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